ON ADVERTISING

This ran during the Superbowl last night. It is (apparently) the first time the 'Don't be evil' gang have advertised on TV.

All I'm saying is: if you changed the soundtrack to the Arcade Fire and had the tagline: 'from the mind of Spike Jonze', you'd be in hipster heaven.

Or if the camera pulled back and John Hodgman was typing on the screen, we could be looking at the new Apple iPad ad.

I'm not saying you should, or that every advertiser chasing the hipster dollar is doing the same thing. I've just got too much time on my hands.