ON TOY CARS

When I was four, we didn't have Super Mario Kart. We had to content ourselves with the sort of Matchbox car collections that these days you'd be more likely to see as part of the set design in the next Wes Anderson movie. One guy had the Lotus from The Spy Who Loved Me, in full underwater mode. When he pulled that out it was like the business card moment in American Psycho. If we had access to a chainsaw, Phil Collins and a Manhattan apartment in that moment, we'd have known what to do.

I had a Pontiac Firebird. It was red and the front wheels were mashed in such a way that you couldn't roll it properly. Still, Knight Rider, right?

Anyway, when I saw this, my four year old self jumped into the front of my brain and demanded we go Ebay surfing. He also wanted candy, but screw him, I've got a beer to finish.

The Sandpit from Sam O'Hare on Vimeo.

ON BEAKER

I've been thinking of making some internet videos in my copious spare time, but I fear public humiliation. I probably shouldn't have watched this, then:

ON ADVERTISING

This ran during the Superbowl last night. It is (apparently) the first time the 'Don't be evil' gang have advertised on TV.

All I'm saying is: if you changed the soundtrack to the Arcade Fire and had the tagline: 'from the mind of Spike Jonze', you'd be in hipster heaven.

Or if the camera pulled back and John Hodgman was typing on the screen, we could be looking at the new Apple iPad ad.

I'm not saying you should, or that every advertiser chasing the hipster dollar is doing the same thing. I've just got too much time on my hands.